Identifies your customers
Reaching the gay market effectively means creating advertising and other marketing strategies specifically directed toward the GLBT consumer. Ten years ago it was sufficient to run mainstream advertising in a gay publication to capture the attention of the market. Today, with more marketers vying for the gay consumer dollar, the bar has been raised. Gay consumers now expect advertisers to address them for who they are, directly and openly. In focus groups nationally, gay men and lesbians express a definite preference for advertising that specifically reflects their mindset and sensibilities.
We will help you custom design your GAYFEST NYC sponsorship and, if you choose, to develop promotional opportunities that generate social awareness and funding for The Harvey Milk High School or other GLBT charitable organizations.
Gays and lesbians are sometimes elusive to quantify, but businesses have increasingly found that their efforts are well worth the investment. Recent studies conducted by American gay marketing firms and major gay rights organizations are finding agreement that about 6%-7% of the overall population identifies as gay, with higher concentration, perhaps 10%, in major urban areas like NYC. (Marketing firms choose to go with the number who identify as gay as opposed to the actual population incidence, since those who do not think of themselves as gay will not be reached through traditional gay marketing.)
offers an extensive media reach
GAYFEST NYC media outreach has grown from 1.65 million impressions in 2006 to 14.85 million impressions in 2010 in a wide variety of media including posters, postcards, flyers, multiple ads and direct press coverage in numerous outlets plus a full online campaign, including banner ads and e-blasts on our site as well as on many other theatre and gay-oriented websites including wide exposure on Theatermania.com
For GAYFEST NYC we have engaged highly respected professionals in the theatrical marketing and public relations arenas, whose participation raises the profile of our work with more extensive marketing and press coverage, eliciting wide-spread exposure in New York and national media.
brings you to the Festival
- Sponsor presence at all Festival performances, readings, talkbacks and events in one of NYC’s newest and most beautiful theatres complexes
- Sponsor presence at gala opening night performances and parties with celebrities and influential members of the GLBT community.
- Sponsor presence at annual cocktail reception positioned as a fundraiser for Harvey Milk High School scholarship fund.
Reach an affluent, educated, influential and creative audience.
Drive traffic to key New York City accounts.
Have opportunities to sample product.
Create, develop and implement innovative programs.
You Can Become Part of Our Family!
Bruce Robert Harris Jack W. Batman
212-868-5570 phone/fax phone 646-417-0515
GAYFEST NYC, Inc. ▪ One River Place, Suite 917 ▪ New York, NY 10036